Norton's Right Angle Grinder Programme Reloaded | Norton Abrasives

Norton's Right Angle Grinder Programme - Reloaded for 2019

Press release from Norton Abrasives
June 2019



It’s arguably the most versatile machine, a mainstay of any metal fabricator’s tool box, and an absolute essential when it comes to using abrasives: the right angle grinder. As a leader in the abrasives industry, Norton boasts an enviable portfolio of market leading products for use on a right angle grinder and help the operator achieve outstanding results every time.

For 2019, Norton Abrasives are launching their “RAG Reloaded” campaign; a refresh of the product range and supporting marketing materials. This project will include everything from an updated, easy-to-use brochure to hands-on training for staff and customers.

To support the Big Barbeque Build, a Europe-wide social media and website competition will give customers the opportunity to win the barbeque by submitting their own fabrication projects using Norton abrasives and a right angle grinder. Better yet, the competition is available to anyone who wishes to enter; from the most experienced metal fabricator to the part-time hobbyist, the best design will win.

“RAG Reloaded was predominantly born out of the feedback we received from customers and colleagues.” Said Kate Hillsley, Channel Marketing Manager, MRO, from Saint-Gobain Abrasives.

“In 2019, our intention is to showcase how Norton solutions can meet any right angle grinder application requirement, at the same time we want to make the range easy to understand and our customers more confident in selling RAG related products.”
In a move to promote engagement and visibility of the RAG Reloaded Programme, Norton’s summer-long Big Barbeque Build campaign will headline the much of the communication and advertisement. The Europe-wide social media and website operation centres around a comprehensive upcycling video, where Norton application engineers turn an old tank into an incredible barbeque.
Customers are then given the opportunity to win the barbeque with an online submission of their own upcycling project using Norton products and a right angle grinder. Weekly updates, alongside full terms and conditions of the competition can be found on the Norton Abrasives website and social media channels.
For more information about the RAG Reloaded Programme or the Big Barbeque Build campaign, or to learn more about Norton’s right angle grinder solutions please contact your Norton representative.