Our Brands
Compass/ Ghadi: Standing the test of time since 1952! One of our oldest brands, the quintessential Compass has been a market leader in its segment in India and has also created significant demand in other markets in the Asia-Pacific region. It performs across a range of equipments and the Compass Brand / Ghadi Chaap combination stone (S1) has truly stood the test of time. Some leading product categories under Compass brand are viz. Combination Stone, C-Face Wheel, Saw Gumming Wheel, Tile Polishing Blocks, Rubbing Bricks. | ![]() |
![]() | Spitfire: The Best from Norton. Period. Since its inception in 1980, the brand has consistently stood for high performance and quality by any standards. No competition has ever come close to the performance delivered by the products in Spitfire range. Within the Brand portfolio, extensions like SpitFire Xtreme have raised the bar to unprecedented levels across categories like Chopsaw, Cut-Off Wheel, Ultra-Thin Wheel, DCD, Flap Wheel, Mounted Points etc. |
![]() | Zirkon: For performance par excellence! Introduced in 1979, Zirkon comes with a unique Zirconia Alumina abrasive grains and an advanced bonding technology that offers superior performance. Available across product segments like fibre discs and DCD, the Zirkon brand has a universal appeal and widely recognized for high-performance grinding applications. Fibre Disc, DCD, Cut-Off Wheel, Flap Disc are some leading categories under the Zirkon brand. | ![]() |
![]() | Massa: The range that stands for speed and performance Massa offers a complete range of sanding application sheets for diverse materials like wood and wall. It entered the West Indian market in 2002 and is today preferred across every market region in India for Dry Sheets. | |
Lion: The undisputed king in the world of sanding Lion brand comes under the ‘Better’ range of our product line. This brand has also evolved with different brand extensions like Lion Max-Life in recent times. The Lion family consists of the following product categories viz. Combination Stone, Masking Tape, Dry Sheet, Fibre Disc, Cloth Roll, Water Proof Paper | ![]() |
![]() | Norton Professional: Delivers on your expectations like a professional! Norton Professional caters to value and performance conscious users especially the SMEs.This brand has a wide range of product categories like DCD, Ultra-Thin Wheel, Chopsaw, Fibre Disc, Flap Disc. | |
Xpert: The Xpert you can truly rely on! The brand promise for Xpert range of products is to deliver value in terms of performance in an efficient and reliable way. This is why Xpert is amongst the most popular brands of Norton across India. With extensions like Xpert Max-Life, Xpert Plus, Xpert All Rounder, across product categories such as Chopsaw, DCD, Cut-Off Wheel, Ultra-Thin Wheel, Tool Room Wheel, Internal Grinding Wheel, Cylindrical Grinding Wheel, Centreless Grinding Wheel, Fibre Discs, Resin Bond Diamond Wheel etc. it is one of the few brands which offer varied product categories. | ![]() |
![]() | Champ: For the value conscious customer! The Champ range of products is our ultimate value for money brand. The range is set out with a brand promise to deliver performance in a cost efficient way and hence this brand’s personality resonates with our price-conscious customers. Norton offers the following product categories under the Champ brand viz. DCD, Chopsaw, Fibre Disc, Flap Disc, Flap Wheel, Unified Disc, Hand Pads and Rice Polishing Wheels. | |
Bear: The Bear range stands for delivering good performance at an affordable price; along with Champ the Bear range of products is also an apt choice for value-conscious customers. Norton offers products such as Flap Disc, FIbre Disc, Cloth Roll, Unified Wheels and Discs etc. under Bear brand. | ![]() |