At Norton, we believe it takes a community for any business to thrive. Our products, services and solutions would not be what they are today without the collaboration of our employees, our customers and our affiliations.
So, it’s important for us to continue to expand our involvement in our communities so that we are improving who we are as a business as well as who we are as a brand and what we stand for. We’re proud to be the sponsors – and friends – of these organizations and teams who embody the same pride and passion for what they do as we do.


USA Luge Logo

USA Luge

Norton is the primary sponsor of the U.S. National Luge Team and the entire organization through the 2018 Olympic Games. For more than 30 years, Norton has partnered with the United States Luge Association by donating products and providing technical expertise to help improve performance and speed, in addition to serving as the team’s primary sponsor since 2009. Norton is proud to play a small part in supporting these athletes as they pursue their podium dreams.