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Sponsorships/Affiliations

At Norton, we believe it takes a community for any business to thrive. Our products, services and solutions would not be what they are today without the collaboration of our employees, our customers and our affiliations.

So, it’s important for us to continue to expand our involvement in our communities so that we are improving who we are as a business as well as who we are as a brand and what we stand for. We’re proud to be the sponsors – and friends – of these organizations and teams who embody the same pride and passion for what they do as we do.

Detroit Speed, Inc.

Detroit Speed is a manufacturer of high-quality automotive components and systems and a respected builder of vintage custom cars in Moorseville, NC. Norton supports the refinishing stages of Detroit Speed’s custom car builds with access to premium Norton and affiliate Refinish Solutions Group (RSG) partner products and technical expertise. Whether it’s at the SEMA Battle of the Builders, a Goodguys AutoCross Race or in the shop during an extensive restoration, Norton is proud to support Detroit Speed.

Legendary Motorcar Company Ltd.

Legendary Motorcar is a state-of-the-art facility in Ontario, Canada delivering everything from restoration and service to storage and appraisals for the discerning car collector. As exclusive provider of restoration supplies, Norton is proud to supply the product and expertise used during the detailed restoration of classic, vintage and muscle cars. In addition to being used regularly at the shop, Norton and affiliate Refinish Solutions Group (RSG) products can be seen featured on business owner Peter Klutt’s reality-style TV show Legendary Motorcar.

USA Luge

Norton is the primary sponsor of the U.S. National Luge Team and the entire organization through the 2018 Olympic Games. For more than 30 years, Norton has partnered with the United States Luge Association by donating products and providing technical expertise to help improve performance and speed, in addition to serving as the team’s primary sponsor since 2009. Norton is proud to play a small part in supporting these athletes as they pursue their podium dreams.