Press Release
Paris, December 2023
NORTON CLIPPER UNVEILS ITS REFURBISHED ABRASIVE OFFER
Norton Clipper has made a significant upgrade to its abrasive offer for hand and machine sanding. With an update to its packaging design and a significant range expansion, the brand has extended its offer to builders and tradespeople in the construction industry.
Kevin Lecat, BM CA Product Manager EMEA, reveals “Our primary objectives for this product range rejuvenation were to enhance our customer-centric approach by providing our European distributors with exceptional profitability and a robust selection of coated abrasives solutions. Additionally, we aimed to design a product range that embodies the essence of a "deep end-user approach" with a simple yet compelling philosophy: our products must seamlessly sell themselves to building professionals within retail environments. We have actively engaged with key distributors to craft tailor-made merchandising proposals that optimize their store profitability, such as utilizing smaller packaging to maximize linear shelf space. Several new abrasive shapes and grits have been added to the range, upgrading the Norton Clipper portfolio. In addition, we’ve also implemented a more sustainable packaging solution across the range which has been designed to reduce our cardboard consumption and align with Saint-Gobain’s commitment to making the world a better home.”
The new packaging designs are a substantial departure from the old, featuring application images and a new colour coding system, aiming to make it simple, quick and easy for tradespeople to select the right tool for the job whether purchasing instore or online. From smoothing rough surfaces to refinishing wood, or tackling intricate projects, the packaging guides consumers towards the right solution. In addition, the availability of the new, updated range will see the launch of a brand-new drywall sander and range of sanding discs designed with a special hole pattern to offer maximum dust extraction and robust fixing system for durability on the jobsite.
The new range will be on shelves across builder’s merchants from February 2024.
About Saint-Gobain Surface Solutions
Saint-Gobain Surface Solutions is a global business designing and manufacturing high performance solutions thanks to its product offer including abrasives, adhesives, sealants, tapes, and films. Its solutions are powerful, innovative, precise, user-friendly, which enable customers to shape, protect and bond surfaces of all materials in the most complex and challenging applications. By working closely with customers, expert partners and end-users, Saint-Gobain Surface Solutions provides customized solutions to secure the best option for performance, cost and safety.
As part of the Saint-Gobain Group, we believe in progress and seek to be a game-changer that improves individual and collective health and wellness. We are convinced that the solutions that meet everyone’s essential needs and allow us to live better together, without jeopardizing future generations, are still to be invented. Our commitment to reach this ambitious objective is guided by our shared purpose “MAKING THE WORLD A BETTER HOME”.
Employing over 11,000 people, located in 27 countries
Committed to achieving Carbon Neutrality by 2050
For more information, please visit https://www.saint-gobain-surfacesolutions.com/
https://www.linkedin.com/company/saint-gobain-surface-solutions/